About

CYC Fitness (Craig Young Consulting Ltd) was established in 2010, initially specialising in gym design and consultancy. The business worked closely with emerging fitness brands, supporting their launch and growth across the UK and international markets.

Through extensive visits to leading fitness trade shows around the world, together with regular trips to manufacturing facilities across Asia, founder Craig Young identified opportunities to introduce innovative new products and brands to the fitness industry. This global exposure, combined with a strong understanding of market trends and customer needs, helped shape the future direction and growth of CYC Fitness.

At CYC Fitness, we’re proud to be at the forefront of the fitness industry. A key part of what sets us apart is our dedicated commercial and home fitness showrooms in Oswestry, where customers can experience the latest equipment, innovations and training solutions first-hand. We’re also proud to be the exclusive UK distributor for some of the most exciting fitness brands from around the world, including; Body Dynamic, Bolt Fitness, BRUTEforce Australia, Inspire Fitness, MAG Grips, STEPR, Stockz and Trackz. Our carefully selected brand portfolio allows us to offer innovative, high-quality solutions across a wide range of training environments.

Our team brings extensive product knowledge and industry experience to every project. From fitness equipment and specialist flooring to signage and dedicated workout zones, we work closely with our customers to identify the right solutions for their space, objectives and budget. Whether it’s a bespoke home gym, private training studio or a large scale commercial facility, we can design, equip and support the creation of a high-performance training environment that truly stands out.

In 2025, we took the next step in our journey with the launch of our own brand, Forge Strength. Drawing on years of experience working with some of the world’s leading manufacturing facilities in Asia, we set out to create a range that combines performance, quality and exceptional design.

Building on that foundation, we have also developed an entirely new strength range manufactured here in the United Kingdom. This represents an exciting new chapter for CYC Fitness and reflects our continued commitment to innovation, quality and bringing outstanding strength equipment to the UK fitness market.

Our Philosophy

At CYC, we turn your vision into reality. Backed by deep industry knowledge and a team of fitness specialists, we bring your ideas to life and your goals within reach. Our trusted global partnerships—with clients and leading manufacturers—allow us to deliver cutting-edge equipment, the latest innovations, and expert insights to shape standout fitness spaces.

Whether you're managing an established wellness facility, launching a boutique studio, or starting your own personal training brand, we're here to support you. From premium product recommendations to creative inspiration, we’ll help you design a space that’s both functional and visually striking—no matter your budget, location, or audience.

With advanced 3D design tools, in-person consultations, and site visits, we collaborate closely with you to ensure every detail is right. And our commitment doesn't stop at installation—CYC offers comprehensive product training, industry-leading fitness education, and outstanding after-sales support to keep your facility performing at its best.