The adidas mission is to be the greatest sports brand in the world by designing, building and selling premium sports products, with the best service and experience. Everything at adidas reflects the spirit of its founder Adi Dassler, whose objective was to make athletes better. Driven by a relentless pursuit of innovation, and decades of accumulated sports science expertise, the brand caters for elite professional athletes and teams, and individuals who strive to make exercise an integral part of life. adidas believes that, through sport, we have the power to make a difference and change lives. As one of the most recognized and iconic global brands, adidas transcends cultures, on and off the field of play.