The WATERROWER was invented in 1988 by John Duke, a Yale University engineer and USA Rowing National Team candidate. His goal was to create a piece of fitness equipment that replicates the experience of rowing in a boat, bringing the sound, resistance, and physiological benefits to a wider audience. The aesthetic of the machine was also important, with the aim of it being a piece of art or furniture that would complement a residential setting.

This inspiration was taken from the sparse elegance of Shaker furniture, renowned for being beautiful, well-made objects that could be used in everyday life. WATERROWER has continued to uphold this ethos over the past 35+ years, producing what is widely regarded as the most realistic simulator of an on- water rowing experience that can be used.

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