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Forge Strength® Swiss Series ISO Lateral Rowing
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New for 2026
Exclusively available from CYC Fitness
Description
The Forge Strength® Swiss Series ISO Lateral Raise Plate Loaded Rowing is a premium commercial-grade strength machine designed to develop back thickness, upper body strength, and muscular balance through a natural rowing movement. Engineered to target the latissimus dorsi, rhomboids, trapezius, rear deltoids, and biceps, the machine delivers exceptional muscle activation while promoting proper rowing mechanics.
Featuring independent converging movement arms, the Lateral Row allows each side of the body to work independently, encouraging balanced strength development and helping to eliminate muscular imbalances. The chest-supported design enhances stability and reduces lower back involvement, allowing users to focus entirely on building upper back strength and muscle.
Built to withstand the demands of high-performance training environments, theForge Strength® Swiss Series ISO Lateral Raise Plate Loaded Row combines durability, comfort, and biomechanical precision for users of all experience levels.
Product features
- Heavy-duty commercial steel frame construction
- Independent converging arms for natural rowing mechanics
- Chest-supported design for maximum stability
- Plate-loaded resistance system compatible with Olympic weight plates
- Targets the lats, rhomboids, traps, rear deltoids, and biceps
- Promotes balanced left-to-right strength development
- Ergonomic handles for multiple grip positions
- Smooth and consistent resistance throughout the movement
- Suitable for commercial gyms, strength facilities, and home gyms
Warranty
- Lifetime warranty on frames/welds (Performance rigs and racks)
- 1 year on all other items, cables, pulleys, bearings, benches, flooring, Olympic bars and accessories.
- 6 months on wearable items and upholstery.
Commercial Leasing
Benefits
- Fixed rates for the duration of agreement
- Major tax benefits - each payment Is 100% tax deductible
- The equipment can be earning your next payment from day one
- No need to have bank loans, overdrafts or pay cash
- Fast application turnaround
- Spread the cost of your equipment purchase
- Protect existing lines of credit and preserve cash flow for business growth
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